Shweta Kanwal

Performance Marketing Manager @ToolTime

Berlin, DE

Responsible for performance driven marketing in Germany, Austria & the UK through digital channels like SEA, Google AdWords, Paid Facebook, Affiliates, Native advertising- Responsible for reporting, presenting performance marketing results and showcase improvement areas and further optimisations- Work with Data Analytics team for insights on leads qualification and using that data to improve and optimize campaigns- Successfully scaled lead flow with proper SEA campaign/CRO AB testing and was able to lower the CPA significantly- Collaborated cross-functionally with agencies, sales teams, and martech stakeholders to strategize, implement, and optimize marketing initiatives, ensuring alignment with business objectives.