Shweta Chandra

Communications Lead @Aiaca

New Delhi, IN

Strategic Communications & Brand Messaging – Developing and executing impactful communication strategies to enhance brand reputation- Digital & Social Media Marketing – Managing social platforms, creating content, running campaigns, and increasing audience engagement- Public Relations & Media Outreach – Building media relationships, drafting press releases, and securing media coverage- Storytelling & Content Creation – Crafting compelling narratives through blogs, articles, social media, and digital storytelling- Online Reputation Management (ORM) – Monitoring brand perception, handling crisis communication, and ensuring a positive digital presence- Partnership Building & Stakeholder Engagement – Fostering collaborations with organizations, influencers, and media houses to amplify impact- Event Planning & Execution – Leading events from ideation to execution, managing teams, logistics, and promotional activities- Training & Capacity Building – Conducting workshops and training sessions on digital storytelling and social selling for artisans across India- SEO & Web Management – Enhancing digital visibility, optimizing website content, and driving organic traffic- Creative Direction & Campaign Management – Designing and leading innovative marketing campaigns that align with the organization’s mission- Photography, Videography & Multimedia Production – Overseeing product photoshoots, video content, and creative assets for branding- Crisis Communication & Advocacy – Handling sensitive communication issues, managing brand crises, and advocating for artisans and craftworkers

National Institute Of Fashion Technology Mumbai

Master of Design Space