Shweta Alde

Brand Manager @Block Hop India

Mumbai, IN

Campaign Development & Execution: Designed and launched successful influencer marketing campaigns that align with brand goals and drive measurable results. • Influencer Partnerships: Built and maintained strong relationships with influencers, ensuring collaboration on brand promotions and product launches. • Content Strategy: Created compelling content strategies that resonate with our audience, leveraging influencer creativity to enhance brand storytelling. • Performance Analysis: Monitored and analyzed campaign performance metrics to optimize strategies and ensure high ROI. • Cross-functional Collaboration: Worked closely with the marketing, PR, and product teams to align influencer initiatives with broader marketing goals. • Brand Advocacy: Increased brand visibility and credibility through authentic and strategic influencer endorsements. • Trend Monitoring: Kept up-to-date with industry trends and influencer marketing best practices to continually innovate and stay ahead of the competition.

MICA | The School of Ideas

Postgraduate Degree

upGrad.com

Postgraduate Degree