Shuxuan J.
Content Marketer @Voltera
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WORK HISTORY
Content Marketer @Voltera
Own content marketing initiatives- Formulate content strategy and execute the content calendar- Produce lead generation and sales enablement assets, including positioning and messaging documents, landing pages, blogs, white papers, newsletters, pitch decks, and one-pagers- Maintain the house style guide and implement content quality assurance processes.
EDUCATION
Xi'an International Studies University
Bachelor of Arts (B.A.), English Education
UCL Institute of Education
Master of Arts (M.A.), Education, Gender and International Development
Humber College
Certificate: Digital Marketing Connections, Digital Communication and Media/Multimedia
ABOUT SHUXUAN J.
Product marketer with 9+ years of experience in go-to-market planning, content development and project management across B2B hardware tech (3D printing & SaaS), B2C e-commerce, EdTech, and non-profit sectors. I leverage research and analysis, technical and creative writing, project management and people skills to communicate value and drive revenue growth.Highlights of my career: Built and scaled content that increased organic traffic by 33.95%, engagement by 7.29%, and revenue by 115%. Led 2 tier-1 global product launches, which respectively achieved $1 million and $0.53 million in revenue within the first 2 hours of launch. Led content marketing efforts of a tier-1 product, with a conversion rate of 11.6% for the landing page, achieving $0.42 million in revenue within 12 months of launch. Was promoted twice in 6 months. Developed 4 education programs with 100% retention rate and 98% satisfaction rate. Taught over 300 students ranging in ages 6 to 40, improving grades by 11%. Developed the first sex-ed program in Dayao County, Chuxiong, Yunnan, China, focused on preventing teenage pregnancy and reducing school dropout rates.My passion is to bring good products to the right people through well-researched, compelling content. I am driven, organized, and infinitively curious. Outside of work you\'ll find me coasting through classes as a perpetual white belt on the mats of jujitsu. Work or non-work, send me a connect request and let\'s talk!
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