Shubhrendu Sharan
Zonal Sales Manager @Hindware Limited
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WORK HISTORY
Zonal Sales Manager @Hindware Limited
Delivered highest regional growth with seven consecutive years of UP East expansion.• Managed 70+ distributors and 3500+ dealers across multi-tier channel structures.• Designed and executed regional distribution strategy for deeper market penetration.• Strengthened demand planning, forecasting accuracy, and product availability.• Led zonal workforce of 2 BMs, 10 ASMs & 45 RSOs for performance-driven outcomes.• Implemented trade schemes, incentive programs & loyalty initiatives.• Conducted competitive analysis to refine pricing, assortment, and retail activation.• Achieved annual recognition for exceptional business growth and leadership.
EDUCATION
Magadh University
Master of Business Administration - MBA, Master of Business Management
ABOUT SHUBHRENDU SHARAN
Seasoned sales leader with 21+ years of progressive experience driving large-scale revenue expansion, distribution transformation, and market penetration across FMCG, Telecom, and Building Materials. Expertise includes establishing high-performing distribution models, strengthening territory operations, accelerating retail availability, and delivering consistent YOY business growth. Strategic approach blends channel optimization, data-driven forecasting, competitive analysis, and stakeholder alignment to elevate performance across diverse markets.Leadership experience spans multi-tier distribution management, dealer network expansion, route-to-market redesign, and direct oversight of multifunctional sales teams. Proven excellence in building and stabilizing markets, enhancing brand visibility, and driving profitability through structured territory planning, KPI management, and regional strategy execution. Strong operational discipline ensures seamless inventory flow, efficient stock management, and consistent secondary and tertiary sales achievement across multiple geographies.Track record includes managing over 70+ distributors, engaging 3500+ dealers, and leading large teams of Business Managers, Area Sales Managers, and field sales officers. Strong ability to design incentive programs, implement loyalty structures, activate retail campaigns, and deploy competitive schemes that enhance market share across high-volume regions.Consistent recognition for delivering exceptional performance, including multi-year growth leadership in Central India and notable annual awards from senior leadership. Strength lies in building industry relationships, resolving distributor concerns, and maintaining channel health through proactive analysis and real-time decision-making.Driving force remains consistent—scaling regional operations, strengthening channel profitability, and contributing strategic vision to organizations seeking aggressive growth. Focus areas include geographic expansion, team capability building, analytics-driven decision-making, partner engagement, and operational excellence across all levels of the sales ecosystem.
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