Shubham Singh

Search Engine Optimization Specialist @Heera Diamonds

Jaipur, IN

I am currently working as an SEO Specialist at Heera Diamonds, a premium online diamond jewelry brand based in the UK and Dubai. My role is focused on scaling the brand’s digital presence through a strategic blend of Search Engine Optimization, Shopify site management, Google Merchant Center, and Performance Marketing (PPC).I bring a results-driven approach to growing traffic, improving product visibility, and optimizing conversion performance across key eCommerce channels. Key Responsibilities & Achievements:Shopify Website Management:Managing and updating product listings, meta titles, and descriptionsEnsuring clean URL structures, optimized product tags, and category architectureTroubleshooting speed and performance issues for a seamless user experienceCoordinating with developers/designers to implement SEO-friendly updatesSearch Engine Optimization (SEO):Conducting keyword research specific to the jewelry niche (e.g. Buy engagement rings online in London)Optimizing on-page elements: H1 tags, schema markup, alt texts, internal linkingMonitoring search visibility, indexing, and crawl status via Google Search ConsoleExecuting off-page SEO campaigns including backlinking and citation buildingGoogle Merchant Center & Product Feed Management:Setting up and optimizing product feeds for Google Shopping AdsResolving disapprovals and improving product feed quality for better ad placementsAligning product data with Merchant Center best practices to ensure policy compliancePay-Per-Click (PPC) Campaigns:Managing Google Search and Shopping Ads for high-intent trafficRunning performance reports, optimizing CPC, and improving ROASConducting A/B tests for ad copies, keywords, and bid strategiesCross-Team Collaboration:Working closely with content writers, graphic designers, and developersAligning SEO strategy with broader digital marketing and branding effortsProviding regular performance reports and recommendations to leadership