Shubham Shahir
Deputy Manager - Crm & Growth @novio
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WORK HISTORY
Deputy Manager - Crm & Growth @novio
Mumbai, IN
Responsible for multi-channel retention campaigns and customer lifecycle automation journeys. Managed campaigns across Email, WhatsApp, SMS, App Push, Web Push, In-App, RCS, OBD IVR Calling, Webhooks, and App Banners.Created 20+ multi-channel automation journeys for BFSI products, managing the complete customer lifecycle—focusing on drop-offs, retention, and activation segments.Executed cross-pollination strategies among our three apps: Cedilio, SBM Visa, and Novio.Leading multiple projects and implementations to enhance martech functionality, including unique identification, MAU tracking, webhooks, callback APIs, native display banners, SDK integration, catalog management, data migration, marketing channels, templates, and vendor onboarding. Collaborated closely with Tech, Product, Content, Creative, Customer Service teams, and Management.Made decisions on vendor onboarding, ntegrated vendors for WhatsApp, SMS, RCS, Email, and OBD IVR channels with CleverTap and CRM tools.Organized contests for card-issued customers by sending multi-channel campaigns followed all the best practices including A/B testing, creative variants, segment throttling, optimal timing/day, and calculated cashback and vouchers based on conversions.Managed product portfolio campaigns such as credit card spending, payment reminders, DPD, contests, activations, and cashback/voucher assignments. Supported the Customer Service team in resolving issues related to vouchers and cashback.Built customer journey funnel dashboards in CleverTap to analyze performance, identify loopholes, and detect drop-offs.Developed strategies and planning for customer retention, contest execution, and monthly marketing channel budgets.Maintained strong relationships with vendors and banking partners.Optimized campaign costs by analyzing channel performance, conversion rates, segmentation, and best time and days, Maintained campaign reports, dashboards, funnels, and key KPIs.
EDUCATION
Savitribai Phule Pune University
Bachelor's degree, Mechanical Engineering
MSBTE
Diploma of Education, Mechnical
ABOUT SHUBHAM SHAHIR
Worked as a marketing technologist with a proven track record of driving revenue growth and improving ROI through data-driven strategies. Skilled in marketing automation platforms and building automation journeys. Email, SMS, WhatsApp, and Social Audience campaign executions. setup marketing strategies and Omni Channels activation. experienced in Retail, Healthcare, B2B & Media industries. IP Warm-Up planning execution developed a Lead scoring model, RFM segments, autoresponders, anand alerts. Strong communicator and collaborator with a passion for delivering measurable results. Experienced in Acoustic, Netcore & Hubspot marketing tools. Acoustic 2X and Hubspot email certified are committed to continuous learning in the rapidly evolving marketing technology landscape.
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