Shub Singh
Retention Marketing Specialist @Smoke Arsenal
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WORK HISTORY
Retention Marketing Specialist @Smoke Arsenal
Etobicoke, ON, CA
Owned retention strategy across a $2M+ portfolio of eCommerce brands, scaling backend revenue through high-impact email flows, campaigns, and loyalty activations- Delivered a 30% increase in total revenue and 20% lift in email-attributed sales through CRO-driven lifecycle campaigns- Directed creative and copy systems for 4+ Shopify stores, ensuring brand consistency across email, SMS, banners, and automations- Collaborated cross-functionally with design, loyalty, and product teams to align retention with growth objectives.
EDUCATION
MGN Public School
High School Diploma, Business/Commerce, General
Seneca Polytechnic
Associate's degree, Business, Management, Marketing, and Related Support Services
ABOUT SHUB SINGH
Hi I turn first-click curiosity into lifetime value.What I do:• Craft performance copy + CRO that guides behavior from landing page to repeat purchase.• Build email & loyalty flows + campaigns in Klaviyo / Shopify that lift AOV and retention.• Spark top-funnel traffic with viral social concepts and influencer campaigns.Key wins• $2 M+ incremental store revenue, with $500k+ attributed to email flows.• Viral campaigns topping 10 M+ TikTok Views.• Personal Instagram Network of FollowersToolboxKlaviyo · Mailchimp · Shopify · Loyalty apps · GA4 · GPT + Zapier automations.Who I am Best Suited for:DTC founders, SaaS builders, creator/influencer economy brands
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