Shruti Vaidya
Sr Influencer Marketing Specialist @UrbanGabru
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WORK HISTORY
Sr Influencer Marketing Specialist @UrbanGabru
Pune, IN
Managing end-to-end execution of influencer and celebrity campaigns across PAN India, with a strong focus on the Andhra Pradesh, Telangana, and Karnataka regions-Led influencer marketing campaigns for Urban Gabru (men’s wellness brand) and currently managing campaigns for Urban Yog (women’s wellness brand)-Successfully executed influencer campaigns for key products, including Urban Gabru\'s Hair Removal Cream Spray, Urban Yog\'s Hair Removal Spray, Pimple Patches, MakeMeeBold Dry Shampoo, and MakeMeeBold 3-in-1 Hot Air Brush-Managed collaborations with over 100+ influencers simultaneously, including nano and micro creators across diverse genres, ensuring seamless campaign execution-Developed engaging and tailored content scripts for influencers to effectively communicate product value and drive conversions-Demonstrated expertise in collaborating with a wide range of celebrities and influencers, enhancing brand visibility and market reach.
EDUCATION
Visvesvaraya Technological University
Bachelor of Engineering - BE, Computer Science
ABOUT SHRUTI VAIDYA
Results-driven Influencer Marketing Specialist with 4 years of experience in celebrity management, influencer collaboration, and end-to-end client servicing. Adept at planning and executing large-scale campaigns with a focus on driving brand growth and maximizing ROI. Proficient in managing diverse influencers, including nano and micro creators, across various genres to deliver impactful marketing strategies. Demonstrated success in scaling sales, enhancing brand visibility, and building long-term partnerships with influencers and clients. Skilled in content strategy, campaign execution, and achieving measurable business outcomes.
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