Shreya Srivastava
Growth @Kirana Club
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WORK HISTORY
Growth @Kirana Club
Bangalore Urban, IN
Drove retention & reactivation by leveraging Mixpanel cohort and retention reports—identifying churn triggers.•Analysed user behaviour using Mixpanel and Google Analytics to segment audiences, track DAU/MAU trends, and deliver insights that guided product optimizations•Created targeted WhatsApp, push & in‑app campaigns, using behavioral triggers to win back dormant users—achieving 20–40% reactivation success with personalized messaging.•Executed data-informed communication strategy, sending timely alerts and re-engagement drives that increased daily active users (DAU) and improved engagement KPIs.
EDUCATION
Presidency College, Bangalore
Science PCMC
REVA University
Bachelor of Engineering - BE
VYASA International School
9th and 10th
ABOUT SHREYA SRIVASTAVA
Turning Data Into Growth Stories | Product Analytics & Growth Specialist Currently driving user retention and product optimization at Kirana Club, where I\'ve helped improve retention by 25% across 15K+ users using data-driven insights and behavioral campaigns. WHAT I DO: • Transform user data into actionable product strategies using Mixpanel & Google Analytics • Design and execute growth experiments that drive 20-40% user reactivation • Collaborate with cross-functional teams to prioritize features and optimize user journeys • Bridge the gap between customer insights and product development RECENT WINS: Reduced customer acquisition cost by 33%(₹18 to ₹12) Generated ₹2M+ in cost savings through Meta Ads optimization Led initiatives that drove 40% acquisition growth for early-stage fintech PASSIONATE ABOUT: Making products that users love through data-driven decision making and continuous experimentation. Always excited to discuss growth strategies, product analytics, and how small changes can create big impact. 🤝 Let\'s connect if you\'re working on growth challenges or want to chat about product analytics!#ProductAnalytics #GrowthHacking #DataDriven #ProductManagement
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