Shreya Sawleshwarkar
Manager, Media and Clm @Kfc India
Signup · Get unlimited contacts
WORK HISTORY
Manager, Media and Clm @Kfc India
Gurugram, IN
End to end digital and offline campaign execution, and solving for CRM - Managed integrated media spends of Rs. XXCr across multiple national campaigns built to drive transactionsLed media for KFCxCarry Minati, influencer-led food innovation by activating Gen-Z cohorts through contextual media buyingLed offline and digital media for tentpole value campaign, translating to 14% sales mix for the offer on Dine-In transactionsIncreased new user acquisition by 20% through full-funnel media by pivoting spend strategy to build on considerationBuilt framework for week-on-week reporting and feedback into sales data to build media model in real timeWon Bronze at OOH Advertising Awards, Mumbai, for clutter-breaking activation Maintained CRM calendar to effectively manage customer lifecycle and leverage1P data
EDUCATION
Bhartiya Vidya Bhavans Sardar Patel Institute of Technology Munshi Nagar Andheri Mumbai
Bachelor's degree, Information Technology
MICA | The School of Ideas
Master of Business Administration - MBA, Strategic Marketing and Communication
SKILLS
ABOUT SHREYA SAWLESHWARKAR
I am a sincere individual, passionate about creativity and communication and am determined to find a career path that is a union of both these areas. I believe in taking the lead in challenging situations and going the extra mile to deliver a promise. Having worked in leadership positions in the marketing communication field before, I am enticed by the opportunities in this area. My aim is to bridge the gap between marketers and their target audience by mapping the consumer’s needs to a company’s values and ethos, and build powerful brands.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.