Shreya Chaudhary

WORK HISTORY

EDUCATION

ABOUT SHREYA CHAUDHARY

Versatile and detail-oriented Senior Programmatic Analyst with proven expertise in programmatic advertising, ad operations, and campaign analytics, supported by a strong background in the TV and broadcasting industry. I specialize in managing cross-channel digital campaigns with precision, efficiency, and a data-first mindset.Proficient across industry-leading platforms including DV360, Campaign Manager 360 (CM360), Facebook Ad Manager, The Trade Desk (TTD), Amazon DSP, and Yahoo DSP, I have hands-on experience in campaign setup, audience targeting, trafficking, and real-time bidding. I ensure each campaign aligns with performance goals and is optimized for measurable success.Adept in data extraction, performance analysis, and report formation, I work fluently across Excel and Google Sheets, using pivot tables, lookups, and visualizations to deliver insightful, actionable reports. I’ve created and maintained structured SOPs for campaign execution and reporting, ensuring process consistency and cross-functional clarity.Having worked extensively with international and foreign-based clients, I understand the nuances of global media strategy, time zone coordination, and performance expectations. My strong communication skills—both written and verbal—help me collaborate effectively with cross-functional teams, explain complex data insights clearly, and deliver client-facing reports with confidence and clarity.Rooted in the discipline of traditional media and evolved through hands-on digital experience, I bring a unique perspective that blends strategy, execution, and analytics—committed to delivering results that matter.