Shrey Gursale
Marketing Manager @Metro Group
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WORK HISTORY
Marketing Manager @Metro Group
Spearheaded the launch and promotion of residential and commercial real estate projects, with ticket sizes ranging from ₹40 Lakhs to ₹10 Crores, targeting diverse buyer segments including mid-income, premium, and investor profiles. Developed and rolled out comprehensive marketing strategies spanning ATL (Print, radio), BTL (events, hoardings, society activations), and digital channels (Google Ads, social media, SEO, email, SMS) to ensure maximum visibility and engagement across all buyer touchpoints. Led the 360° campaign lifecycle — from pre-launch teasers and launch events to post-launch sustenance campaigns — ensuring alignment with brand voice and sales objectives. Managed brand positioning and storytelling across all formats, maintaining cohesive messaging through online banners, brochures, outdoor ads, landing pages, and video content. Oversaw vendor negotiations and execution timelines for creative assets, print media, digital campaigns, OOH placements, and event collateral, ensuring on-time delivery and cost-effectiveness. Coordinated cross-functional teams across marketing, sales, design, and agency partners to align creative strategy with business goals and inventory timelines. Implemented and monitored digital tools such as Google Analytics, SEM dashboards, SEO audit tools, and CRM integrations to drive leads, retarget, and convert prospects into site visits and bookings. Tracked campaign ROI across both online and offline efforts, providing weekly analytics reports and insights for continuous performance optimization.
EDUCATION
KBP
BSC.IT
IES
High School Diploma
KBP
High School Diploma
GDSC LTCOE
Master of Computer Applications
ABOUT SHREY GURSALE
Marketing Manager
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