Shoaib Irshad
Cheif Marketing Director @Progressive Medical Services
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WORK HISTORY
Cheif Marketing Director @Progressive Medical Services
US
Key Responsibilities:1. Marketing Strategy & Leadership * Develop and execute comprehensive marketing plans aligned with company goals.* Identify growth opportunities in healthcare services and position the company competitively.* Lead brand positioning, messaging, and overall market presence.2. Business Development & Growth * Build relationships with physicians, hospitals, and healthcare organizations.* Drive new client acquisition through targeted campaigns, partnerships, and networking.* Support the sales team with marketing strategies, presentations, and materials.3. Digital Marketing & Branding * Oversee the company’s digital presence (website, social media, SEO, email marketing).* Create content strategies (blogs, case studies, videos, testimonials) to highlight company success.* Ensure consistent branding across all channels.4. Market Research & Analytics * Conduct competitive analysis and identify market trends.* Monitor campaign performance using KPIs and analytics tools.* Provide data-driven insights to improve ROI and customer acquisition.5. Team Leadership & Collaboration * Lead and mentor the marketing team to deliver high-quality campaigns.* Collaborate with operations, finance, and executive leadership to align goals.* Manage vendors, creative agencies, and marketing consultants.6. Event Management & Outreach * Represent the company at healthcare conferences, conventions, and networking events.* Organize seminars, webinars, and workshops to showcase services.* Develop physician outreach programs to build awareness and trust.7. Budget & Resource Management * Oversee the marketing budget and allocate resources effectively.* Ensure cost-effective campaigns that maximize impact.
EDUCATION
Intermediate in Computer Science
ICS, Computer Science
Masters of Business Administration
Master of Business Administration (M.B.A.), Marketing
University of the Punjab
Bachelor of Commerce - BCom
SKILLS
ABOUT SHOAIB IRSHAD
Experienced Office Manager with a demonstrated history of working in the facilities services industry. Skilled in Negotiation, Budgeting, Microsoft Word, Sales, and Accounting. Strong administrative professional with a Master of Business Administration (M.B.A.) focused in Marketing from MBA [Marketing].
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