Shiwani Agrawal
Crm Strategy (D2c, Email & Whatsapp) @Klick Consulting
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WORK HISTORY
Crm Strategy (D2c, Email & Whatsapp) @Klick Consulting
Bangalore Urban, IN
Helping D2C brands grow through retention-first CRM strategies across Email and WhatsApp.Currently managing CRM for 5+ fast-scaling brands in skincare, fashion, jewelry, and snacking. My focus is on building automated journeys, segmenting audiences, and optimizing campaign flows to drive lifetime value and repeat purchase behavior.Key responsibilities:Built WhatsApp flows via Bitespeed, LimeChat, Zoko, QuickReplySet up Klaviyo flows: abandoned cart, post-purchase, winback, reorderExecuted targeted campaigns with advanced segmentationCreated strategy documents and audits for new brandsCollaborated cross-functionally with creative & performance teamsTools: Klaviyo, LimeChat, Zoko, Contlo, Bitespeed, QuickReply
EDUCATION
The Institute of Company Secretaries of India
Executive/Professional Programme (Semi Qualified), Banking, Corporate, Finance, and Securities Law
Biju Patnaik University of Technology, Odisha
Postgraduate Degree, MBA
ABOUT SHIWANI AGRAWAL
I specialize in CRM and retention strategy — with a focus on segmentation logic…
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