Shivani Khaitan
Chief Growth Officer @The Digital Quest
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WORK HISTORY
Chief Growth Officer @The Digital Quest
Kolkata, IN
As Chief Growth Officer at The Digital Quest- I spearheaded the growth and operations of a distinguished digital marketing agency, scaling it to a $100K annual turnover with 110% YOY growth- Over 5+ years, I managed 50+ clients, including L’Oréal India, Hyundai, and Lakme Academy, while leading a talented team of 15+ professionals- My role encompassed business development, optimizing operations, and driving client retention to 90% by delivering tailored digital solutions- I successfully strategized and executed high-impact branding, social media, and performance marketing campaigns, achieving results such as a 150% increase in conversions, 40% growth in CTR, and 25% reduction in CPA- I also optimized Google and Meta ad campaigns, pioneered influencer marketing efforts with 200% ROI, and strengthened the agency’s reputation for measurable, data-driven outcomes.
EDUCATION
GrowthSchool
Performance Marketing Mentorship Programme, Marketing
St. Xavier's College (Autonomous), Kolkata
Bachelor of Commerce (B.Com.)
Indian Institute of Management, Calcutta
Executive Program in Digital & Social Media Marketing Strategy, Marketing
Xavier Institute of Management(XIM Bhubaneswar)
Post Graduate Diploma in Human Resource Management (PGDM-HRM), Human Resources Management/Personnel Administration, General
SKILLS
ABOUT SHIVANI KHAITAN
11 Years of Experience | Expert in Brand Strategy, Social Media Marketing & Digital Marketing | Scaling Businesses & Crafting Impactful Campaigns | XIMB & IIM Calcutta Alumnus
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