Shivangi Robertson

Marketing Lead & Stakeholder Relations Support Edmonton Valley Line West Lrt Project @Parsons Corporation

Edmonton, AB, CA

Digital media responsibilities - Maintain & monitor Marigold’s social media accounts - Developing engaging and compelling content for social media platforms and website - Relaying project concerns identified on social media platforms - Respond to social media inquiries in a timely manner- Support the City of Edmonton’s social media strategy - Updating website & social media content as construction updates are made available to public - Frequent website reviews to check for broken links, formatting, and other inconsistencies - Monitor phone line and email inquiries and coordinate with communications manager and stakeholder relations manager for social media responses Communications & Stakeholder Relations responsibilities - Construction Signage and Hoarding/Fencing Requirements - Construction Tool-Kit >Planned, developed, and executed the Construction Tool Kit available to all business stakeholders to access project resources and information easily >Create and maintain webpage on the website to house the construction tool kit - Timelapse videos >Work with vendor to order timelapse camera units and coordinate installation on site >Edit to create time-lapse video and distribute >Share the timelapse videos on social media platforms and website - Progress Photos >Photographic documentation of project activities, progress, and milestones to be captured by professional photographer >Coordinate with professional photographer by providing shot list after identifying all current construction works to be captured >Archive and share all progress photos on social media and website - Video Production >Annual construction season look-ahead and wrap-up videos to be planned and produced >Coordinate with professional videographer to plan, film, edit, and create videos to be circulated on social media and website >Videos are displayed at public events, citizen information sessions, etc.