Shivananda MacHandra
Head of Digital Marketing @RG Group of Companies
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WORK HISTORY
Head of Digital Marketing @RG Group of Companies
Hyderabad, IN
EDUCATION
University of Mumbai
Bachelor of Commerce (B.Com.), Commerce
ABOUT SHIVANANDA MACHANDRA
Currently serving as the Director & Operations Head from Hyderabad, Telangana at Riveria Global Marketing 360 LLP (Marketing Branch of RG Group of Companies, Dubai, UAE), I oversee the digital marketing strategy, operations, and technical execution for our real estate and business ventures in Dubai. My focus lies in building scalable systems, performance-led marketing, and cross-functional collaboration to support the company’s growth.Key responsibilities include: Leading the SEO team to maintain top-ranking visibility for Dubai real estate keywords Managing performance marketing campaigns via Google Ads and Meta Ads for real estate lead generation Overseeing content strategy including blog articles, social media creatives, and platform content Planning and executing email and WhatsApp marketing campaigns for buyer engagement Implementing and managing CRM systems with automated workflows for lead nurturing Managing contact database segmentation and Google Workspace data organization Ensuring accuracy in property inventory listings, agent logins, and real estate project details Coordinating closely with web developers and real estate partners for listing updates and website improvements Supervising daily coordination between content, design, and social media teams Handling IT administration, project planning, and company website performance monitoringI’m deeply committed to streamlining digital processes, maintaining marketing efficiency, and supporting the company’s vision through innovative and data-driven strategies.
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