Shivam Gupta

Influencer Marketing Specialist (Key Account Manager) @Oswaal Books

Uttar Pradesh, IN

Influencer Marketing & Brand Awareness*• Planned and executed data-driven influencer marketing campaigns across social mediaplatforms to enhance brand visibility, product awareness, and conversions.• Led a team of 5 members to develop, manage, and oversee influencer partnerships forsuccessful campaign execution.• Managed P&L accounts for 15+ major influencers and 7+ author projects, ensuringbudget optimization and maximum ROI.• Onboarded and managed a community of 800+ influencers and users, resulting in a 25%increase in brand engagement.• Managed product-specific influencer marketing portfolio, aligning campaign strategieswith business objectives to drive brand growth, engagement, and conversions.*Cross-Functional Collaboration & Campaign Execution*• Partnered with CRM, E-commerce, Paid Ads, Social Media, Logistics, and Editorialteams to ensure seamless campaign alignment and execution.• Designed and implemented lead generation ad strategies and content marketingcampaigns, increasing audience engagement by 40%.• Applied expertise in Amazon Ads, drip marketing, and Online Reputation Management• (ORM) to support marketing objectives and drive brand growth.*Performance Tracking & Data Analytics*• Monitored, analysed, and optimized campaign performance using Google Analytics 4(GA4), Amazon Ads, and UTM tracking to drive data-backed decisions.• Conducted A/B testing to assess ROI, conversions, and engagement metrics, refiningstrategies for improved performance.• Compiled comprehensive performance reports, delivering actionable insights toenhance future campaigns.

Dayalbagh Educational Institute, Agra

Master of Business Administration - MBA

Simpkins School

Intermediate , Science

Greater Noida Institute of Technology(GNIOT)

Bachelor of Technology - BTech, Mechanical Engineering

Simpkins School

Highschool