Aman Kumar

Lead - Brand Design @Oswaal Books

Noida, IN

I drive the creative vision behind one of India’s most trusted academic publishing houses. From concept to execution, I lead a cross-functional team of graphic designers, visual strategists, and production artists to craft high-impact design assets that resonate with students, teachers, and parents nationwide.My core responsibility is to Translate academic content into emotionally compelling and visually powerful experiences, across both print and digital mediums.Key Roles & Responsibilities• Own the end-to-end design of book covers across multiple exam categories — CBSE, ICSE, JEE, NEET, UPSC, and State Boards — ensuring each cover aligns with audience psychology, pedagogy, and evolving design trends.• Lead the visual identity system for all brand communication from in-store displays and packaging to social media and more.• Collaborate with Product, Editorial, and Marketing to convert complex educational information into simplified, student-first designs.• Build and mentor a high-performing team of designers, animators, and editors while ensuring on-time, pixel-perfect output.• Spearhead campaign creatives for key launches, seasonal sales, and brand elevation projects often turning strategy into storytelling through design.• Maintain and evolve the Brand Guidelines for Oswaal Books, ensuring visual consistency across various touchpoints.• Leverage AI tools & creative automation pipelines to boost team efficiency and creative output at scale.

Indian School of Business

Digital Marketing & Analytics