Shiva Shivapuje

Programmatic Advertising Analyst @Satgam Services

Hyderabad, IN

Monitor campaign performance and pacing to ensure budgets and KPIs are met.Adjust bids, optimize targeting, and implement frequency capping to improve cost efficiency.Leveraged first-party and third-party data to drive customer acquisition, retention, and brand awareness through programmatic channels.Executed campaigns across multiple channels: Display, Video, CTV (Connected TV), Native, and Digital Audio, ensuring a consistent omnichannel approach for brand growth.Conduct regular A/B testing for creatives, audiences, and placements.Define and identify key performance metrics and report on them daily, weekly and monthlyAnalyze and Implement Floodlight Tracking\'s and creatives, videosUtilized ad verification tools like MOAT, Double Verify, and IAS to ensure brand safety, viewability, and fraud prevention, improving campaign quality metrics.Generate daily, weekly, and monthly performance reports with key findings and recommendations.

M.B.A Marketing & HR (AUROR'S PG COLLEGE ) Hyderabad

Master of Business Administration (M.B.A.) (Marketing & HR)