Shiva Gupta

Assistant Category Marketing Manager @Flipkart

Bangalore, IN

Handled 3 Categories in Electronics (Audio, Tablet & IOT)• Developed strategies for New Product Launches to maximize revenue, margin, conversion and AOV.• Analyzed key performance metrics to improve promotions planning, on-site merchandising and customer experience.• Successfully launched iPads, Smartwatches, Headphones of various brands like Apple, boat, Dizo and More. Played a Vitol role in exclusive launches like Dizo and Realme Brands.• Worked with marketing team to generate the demand in the category.• Managed operational team that provide category insights and by analyzing customer behavior during Key events like Big Billion Day also Worked functionally with other stakeholders to achieve the desired sales target.• Optimized search results to effectively drive site usability and conversion.• Properties handled like DOTD, Crazy Hours, central deal constructs, Gamifications on HP • Improved premium segment portfolio from 5% to 25 % through merch visibility, driving its awareness campaign through sale events.• Managing the marketing budget to learn how to optimize the impact of intelligent advertising.• Optimize CLP by merchandising and providing SEO assistance to create brand awareness.• Provide information on a timely basis and in usable form to the teams who needs to act on it.• Managed Brand relationships, for any launch work closely with them and bring monetization support to drive more visibility stores in our platform• Organized team building with sales focus

ISBR Business School

Master of Business Administration (M.B.A.), Marketing