Shirelle Grant
Director, Sales & Marketing Operations @Archetype Medtech
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WORK HISTORY
Director, Sales & Marketing Operations @Archetype Medtech
Co-founded specialist MedTech product development consultancy, leading brand, demand architecture and commercial growth from inception.• Defining differentiated market positioning and value proposition to establish a distinct presence within the global MedTech landscape• Developing and executing a thought leadership strategy across LinkedIn and sector verticals, including PR campaigns, podcast placements, whitepaper development• Identifying priority prospect pool and defining Ideal Customer Profile (ICP), mapping stakeholder roles across complex B2B buying groups• Designing structured buyer-journey framework, aligning messaging and content to stakeholder type and decision stage• Building data capture and qualification pathways across digital channels to support disciplined lead progression• Designing and implementing HubSpot CRM infrastructure and integrating Qwilr proposal workflows to create pipeline visibility, sales forecasting and conversion tracking• Leading revenue forecasting, sales pipeline management, pricing strategy and commercial contract development to support sustainable growth
EDUCATION
University of Leicester
Postgraduate Certification, Museology/Museum Studies
UCL
Master's degree, Gender, Society & Representation
SKILLS
ABOUT SHIRELLE GRANT
I am an experienced senior B2B account and growth leader operating at the intersection of brand, demand and revenue strategy.My career has been defined by building and protecting high-value commercial relationships in marketing-led environments. At YouGov, I held strategic oversight of a $15M annual revenue portfolio across global agency networks and multinational brand clients, personally securing multiple 7-figure enterprise account renewals. Central to that success was translating complex brand and audience data into compelling strategic narratives that shaped campaign and positioning decisions.Earlier in my career at Stein, I led regional B2B engagements across APAC, developing marketing automation strategies and integrating brand thinking with demand architecture for global clients.In recent years, I have operated client-side as Director, Sales & Marketing at Archetype MedTech, architecting brand positioning, ICP definition, buyer journey mapping, CRM infrastructure and sales pipeline governance within a live B2B growth environment. This role built on my understanding of how brand differentiation, data capture and disciplined sales execution connect to sustainable commercial outcomes.Alongside my corporate career, I have pursued a long-standing creative interest in the museum world, and I currently serve as freelance Curator at the Museum of the Wagoners Special Reserve at Sledmere House, where I am responsible for a historically important private collection.I am open to senior key account roles where I can own and grow complex global accounts, combining creative-commercial insight, demand architecture expertise and enterprise-level revenue stewardship within performance-oriented B2B environments.
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