Shireen K.

Marketing Manager @Eos Lightmedia

CA

Marketing Strategy - Develop, implement, and manage a strategic marketing plan distilled from high-level corporate goals- Conduct research and analyze data to identify target markets and demand for products & services- Mine data sources for insights to drive brand planning, growth and annual plan achievement- Direct, plan and attend trade shows, sponsorship, networking opportunities and special events. Marketing Operations, Sales Enablement, Pipeline Management - Evaluate software options and configure DAM software solutions to increase efficiency and scalability of proposal writing and RFP process- Implement a CRM, roll out the process to the team, monitor and adjust the configuration as required- Manage the pipeline through the CRM, provide weekly reports, and run weekly pipeline meetings with the sales team to ensure data integrity and pipeline health. Branding - Work with agency partners and internal stakeholders to determine a new look & feel and brand messages based on firm identity and implement the new brand guidelines across all materials- Coordinate creative development and marketing production with internal resources and agency partners- Be the organization’s brand guardian for graphic standards and brand positioning.

British Columbia Institute of Technology

Diploma, Marketing Management- Entreprenurship

Hochschule für Technik und Wirtschaft Berlin

Bachelor of Business Administration - BBA, International Business