Shiral Borley
Senior Marketing Associate @Skills Builder Uk
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WORK HISTORY
Senior Marketing Associate @Skills Builder Uk
EDUCATION
Kingston University
Masters, Marketing
City St George’s, University of London
BSc, Business Studies
ABOUT SHIRAL BORLEY
With over 17 years experience in marketing, I bring a comprehensive perspective to building brands, driving growth, and delivering measurable business impact.Throughout my career, I’ve led and executed successful strategies, working across every facet of the marketing mix — from digital and content to brand development, CRM, lead gen, events, product marketing, and more. I’ve led teams, managed agencies, launched global multilingual campaigns, balanced data driven decision making with audience insight, and collaborated with stakeholders.I thrive in dynamic environments and have a proven track record of turning strategy into action, aligning cross-functional teams, and driving campaigns that deliver real results.Some of my key skills and expertise include:• Marketing strategy and planning• Brand positioning and messaging• Digital marketing• Content strategy and copywriting• Campaign management• Project management• CRM• Lead generation and conversion optimisation• Budget management and performance tracking• Team leadership and cross functional collaboration• Market research and competitor analysis
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