Shifaa Dahab
Marketing Director @Tedxwarwick
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WORK HISTORY
Marketing Director @Tedxwarwick
Strategic Leadership: Leading a team of 5 to deliver the end-to-end marketing strategy for one of the UK\'s most prestigious student-led events.Full-Funnel Execution: Managing the transition from high-level brand concept to multi-channel execution, including social media, campus activations, and digital PR.Stakeholder Management: Collaborating with Creatives, Content, and Operations teams to ensure a cohesive brand narrative that aligns with the global TED ethos.Performance Tracking: Utilizing marketing analytics to optimize audience reach and ticket conversion, ensuring the event reaches its maximum global impact.
EDUCATION
University of Warwick - Warwick Business School
Master of Science - MS, Marketing and Strategy
Podar World College - India
B.Sc Economics and Management, Marketing
The London School of Economics and Political Science (LSE)
Economics and Management, Business/Commerce, General
University of Cambridge
Business/Commerce, General
ABOUT SHIFAA DAHAB
Strategic Marketer | Warwick MSc Graduate | Consumer Behaviour AnalystI sit at the intersection of high-intensity luxury operations and data-driven marketing strategy. With a foundation built at Bastian Mumbai—one of India’s most iconic premium dining destinations—and leadership as Marketing Director for TEDxWarwick, I bring a unique blend of \"on-the-ground\" execution and high-level strategic vision.At TEDxWarwick, I lead a cross-functional team to drive brand visibility for one of the UK\'s largest student-led conferences. This role has sharpened my ability to translate complex \"ideas worth spreading\" into actionable marketing campaigns, managing everything from high-level strategy to digital execution and team leadership.Currently, I am completing my MSc in Marketing & Strategy at Warwick Business School, where I am refining my hands-on experience with global frameworks. I am passionate about how luxury lifestyle brands can leverage strategic storytelling and digital innovation to scale without losing their exclusive DNA.Core Competencies:Strategic Leadership: Managing cross-functional teams and end-to-end campaign lifecycles (TEDxWarwick).Luxury Brand Management: Cultivating premium guest experiences and high-profile stakeholder management (Bastian).Marketing Analytics: Merging operational data with strategic frameworks to drive brand growth.I am currently exploring opportunities in London, New York, Europe and rest of the world. Let’s connect or reach out at s••••••••@warwick.ac.uk
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