Sheryl Card

WORK HISTORY

EDUCATION

SKILLS

ABOUT SHERYL CARD

Research and insights professional with extensive B2C and B2B experience in SaaS, payments technology, consumer packaged goods and retail industries. Proven expertise in leading the development of research road maps and identifying compelling customer insights. Effective business partner on global cross functional teams involving product management, marketing, engineering and design colleagues. Manage internal teams and vendors to execute research and analytics projects from inception to insights generation. In-depth and hands on expertise in a wide range of research and methodologies - quantitative (segmentation, conjoint, A/B testing and multivariate design) and qualitative (1:1 interviews, focus groups, online communities, executive interviews, ethnographies, shop-alongs and in-home use tests). Expert in delivering persuasive and engaging communications that demonstrate the value of research and provide actionable business insights to identify business opportunities, amplify voice of the customer, drive product development, and improve marketing strategies. I understand the nuances of conducting research across a range of end user audiences including consumer, Small Business, B2B and Enterprise decision makers. I possess extensive global experience having studied, lived and worked abroad. My global research experience extends to Europe, Africa, Asia and Latin America. MBA and Juris Doctor received from University of Minnesota Carlson School of Management and Law School.