Sherry West
Marketing Manager @Beauty 21 Cosmetics, Inc.
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WORK HISTORY
Marketing Manager @Beauty 21 Cosmetics, Inc.
US
EDUCATION
Moore College of Art and Design
Bachelor of Fine Arts - BFA, Fashion/Apparel Design
Argosy University Ontario, CA
Master of Business Administration (MBA), Marketing
SKILLS
ABOUT SHERRY WEST
Hi,Welcome to my profile; I consider myself an ambitious individual who is a creative superpower who is adept at conducting in-depth research to determine the latest market trends, competitor positions, and consumer behavior. Throughout my professional career, I liaise with senior leadership and stakeholders to define and implement brand success plans and strategies that achieve organizational objectives. I excel at increasing brand and product awareness by spearheading content creation, campaigns, and entertaining brand events that increase sales and generate revenue. My skills enabled me to lead various projects from planning to successful completion within stringent timelines and budgetary constraints. I also possess strong design ability and creative director skills.Further are my areas of expertise: Fashion & Beauty Brand Marketing Brand Management / Entertaining Activations Product Design & Development Merchandising, Sales & Retail Website & Social Media Direction 360 Degree Marketing Advertising, PR, Promotion and Digital Ads Strategic Planning Creative DirectionIf you find my profile exciting or interesting in learning more about my skill set and experience, please contact me on LinkedIn or email me at:(y••••••••@yahoo.com).KEY ACCOMPLISHMENTS Achieved apparel sales targets by driving eCommerce sales from $345K to $770K in two months Accomplished in driving a fashion organization from $50M to $160M within six years. Led fashion startup program from $0 to $20M within 4 years and secured 3rd nationwide ranking. Planned and supervised apparel licensing program subsequently surpassing $10M in revenue in first year
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