Sherri A. R.
Director of Public Relations @The Community Action Agency Of St. Louis County Caastlc
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WORK HISTORY
Director of Public Relations @The Community Action Agency Of St. Louis County Caastlc
US
Direct all Agency public relations activities.Manage relationships with media outlets to publish timely information, including press releases, brochures, and other materials. Implement social media strategies.Build and monitor agency internal communications. Lead the design and production of the Agency’s Annual Report and publications.Produce and publish mass communications, using e-mail blast campaigns.Refine core messaging to ensure consistent framing.Document and publicize the presence of Agency representatives (staff and Board of Directors) as appropriate, in the community and at conferences and special events.Develop and implement outreach, marketing and promotions plans
EDUCATION
Dale Carnegie Training Institute
Professional Certifications:, Executive Training & Development, 3X Award Winner, Stellar Performer
Stephens College
Bachelor of Arts - BA, Psychology & Graphic Design
Webster University
Master of Arts - MA, Communications Management With Academic Honors, Honors: 3.9/4.0 GPA
ABOUT SHERRI A. R.
As the Director of Public Relations at The Community Action Agency of St. Louis County (CAASTLC), I lead the communications strategy and execution for a non-profit organization that empowers low-income individuals and families to achieve self-reliance. With a Master of Arts in Communications Management, experience in strategic marketing and communications, I have the skills and expertise to enhance the agency\'s brand presence and stakeholder engagement through robust and deliberate internal and external community engagement, communications policy and workforce development. My core competencies include non-profit leadership, non-profit fund development, project and budget management, and creative production. I have successfully navigated and managed complex projects and budgets in both profit and non-profit markets, including the multi-billion-dollar operational and fiscal oversight of the Missouri Lottery Commission and Better Family Life, Inc. Additionally, I am the founder and executive creative producer of Dior Design Studio, a communications and multimedia company that provides creative, innovative and quality solutions for various clients. My mission is to use my skills and expertise to advance the causes and values that I believe in and to make a positive impact in my community.
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