Sherri Fensom

Customer Marketing Manager - National Grocers @Carlsberg Group

Northampton, GB

Working within the Customer Marketing team at Carlsberg I have had the privilege of Managing the National Grocery channel at a time when our business proposition is going from strength to strength. Defined and implemented the customer marketing strategy across the National Grocers.Worked with the Head of Customer Marketing and Brands teams to shape and develop channel plans that take ATL brand campaigns and bring them to life within the channel. Developed strategic customer focused partnerships, delivering profitable volume growth and increasing range through instigating category and digital partnerships.Created a clear understanding of the customer in order to build a bespoke marketing plan that fully answered their business needs, building relationships with multiple contacts at various levels.Worked with and lead the Sales teams to present compelling customer proposals that built true business relation-ships.Managed National Grocery marketing budgets ensuring plans were implemented on time and to budget. Ensuring reporting was shared both internally and with customer stakeholders on a regular basis. Lead on key channel projects to ensure brand plans and channel activation were fit for purpose and in line with the needs of the off-trade market and current category trends

Durban University of Technology

National Diploma, Marketing