Sherrie Wiles
Senior Marketing Manager @Triodos Bank
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WORK HISTORY
Senior Marketing Manager @Triodos Bank
Lead full-funnel marketing strategy for Triodos Bank’s retail banking segment, driving growth across current accounts, savings, and investments, aimed at conscious consumers who prioritize ethical and sustainable choices. Lead and mentor a cross-functional team of 8 marketers, fostering collaboration, innovation, and customer-first culture Drive campaigns across digital, CRM, paid social, and ATL to acquire, retain, and cross-sell products Relaunched the ethical current account with customer-focused messaging in a competitive market, enhancing cross-sell opportunities Optimise customer journeys and channel performance, refining strategies to increase conversion and reduce CPA Develop targeted CRM programs for Activist and high-value savers, improving onboarding, engagement, and cross-selling of products Plan and lead go-to-market campaigns for new product launches, including savings, ethical investment funds, and more Create purpose-driven brand campaigns that build trust and engage customers on values-driven banking🤝 Build partnerships with aligned brands, driving acquisition and expanding customer base via referral and joint campaigns Ensure all activity complies with FCA, GDPR, and Consumer Duty standards, working closely with legal and compliance
EDUCATION
University of Plymouth
BA (hons) Marketing with Certificate of Industrial Studies, Marketing
Cambridge Marketing College
PgDip Marketing
MiniMBA
Mini MBA Marketing
ABOUT SHERRIE WILES
Senior Marketing Leader with 15+ years in B2C marketing, including 5+ years leading integrated marketing strategies in banking and financial services. Passionate about building customer-first marketing campaigns that drive growth and brand loyalty. Specializing in full-funnel marketing, I design and execute strategies that guide customers from awareness to conversion across digital, CRM, paid social, PPC, and ATL. I also bring expertise in product marketing, ensuring messaging and content resonate with target audiences while aligning with business goals. Core Skills & Expertise: Full-Funnel Marketing: Driving growth and conversions through integrated campaigns across all stages of the customer journey. Product Marketing: Crafting go-to-market strategies and positioning to ensure impactful product launches. Customer Journeys & Retention: Designing seamless experiences that boost customer loyalty and lifetime value. Messaging & Content Strategy: Creating clear, compelling content that connects with target audiences and drives engagement. Customer Insights & Market Research: Using customer panels and insights to refine marketing strategies and product positioning. Creative & Brand Leadership: Leading brand strategy and creative direction to strengthen brand recognition. Regulatory Expertise: Ensuring marketing compliance with FCA, GDPR, and Consumer Duty standards. Team Leadership: Leading and mentoring cross-functional teams to drive collaboration and campaign success. Driven by a passion for creating customer-first marketing strategies that foster genuine connections and measurable growth.
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