Sheri Winesett
Fractional COO @SMB Team
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WORK HISTORY
Fractional COO @SMB Team
As Fractional COO at SMB Team, I partner with growth-minded law firms to turn vision into scalable operations. I focus on building the systems, structure, and accountability that drive massive, sustainable growth—so owners can step out of the chaos and run a real business, not just a busy practice.*Lead law firms through operational scaling across intake, case management, staffing, and profitability*Translate SMB Team growth strategy into clear plans, processes & KPIs for owners and leadership teams*Optimize intake and lead management to improve conversion rates and protect marketing ROI*Design and document repeatable workflows and SOPs that reduce bottlenecks and errors*Build scorecards and dashboards that give firms real-time visibility into revenue, utilization, and margins*Implement meeting rhythms, accountability, and role clarity so the team runs on systems—not heroics
EDUCATION
Old Dominion University
BSc in Political Science
SKILLS
ABOUT SHERI WINESETT
I’ve spent 25+ years in business operations and leadership development. I work with growth-minded law firm owners as a business coach, COO, and expert EOS® Integrator to help them:•Build a real law firm business — not just a practice•Install simple, practical systems for intake, operations, and delivery•Design KPIs, scorecards, and dashboards so you know what’s working (and what’s not)•Strengthen leadership, culture, and accountability across partners and teamsMy core areas of focus include: law firm operations, EOS® implementation, KPI design and performance management, leadership development, culture building, and process optimization.I’m also the author of Transparent Leadership for Women Who Mean Business, where I share a no-nonsense roadmap for leaders who want to grow without losing themselves, their values, or their people.If you’re an attorney who’s serious about scaling your firm with more control and less chaos, feel free to connect or send a message.
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