Sheri Cordingley

WORK HISTORY

SKILLS

ABOUT SHERI CORDINGLEY

With over 10 years in digital marketing and product leadership within the financial industry, I have built a career at the intersection of strategy, technology, and customer experience. I specialize in optimizing digital journeys, leveraging data-driven insights, and implementing marketing technology solutions that enhance engagement and drive measurable business impact.Throughout my career at RBC, I led high-impact initiatives that transformed digital marketing execution. As a Senior Digital Marketing Manager and Product Owner, I developed and scaled on-site advertising and personalization strategies, driving targeted customer experiences across public and secure channels. I spearheaded regulatory initiatives, including the implementation of Law 25 Cookie Consent Management, ensuring compliance while maintaining seamless user experiences. My leadership in conversion rate optimization and analytics enabled significant improvements in digital adoption, self-serve capabilities, and revenue-generating opportunities.I thrive on solving complex challenges, whether it’s refining digital strategy, streamlining operations, or enhancing digital performance through experimentation and optimization. My expertise spans web management, MarTech, first-party data utilization, and cross-functional collaboration with UX, IT, Legal, and Marketing teams to execute large-scale initiatives.As I look ahead, I’m excited to continue shaping digital experiences that drive both business growth and customer value. I seek opportunities where I can leverage my deep expertise in digital strategy, marketing technology, and data-driven decision-making—whether in a leadership role or as an individual contributor driving impactful transformation.