Shephalie Lahri
Senior Director of Marketing, Organ Transplantation @Natera
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WORK HISTORY
Senior Director of Marketing, Organ Transplantation @Natera
San Francisco, CA, US
EDUCATION
University of Southern California
Masters, Healthcare Administration
Carnegie Mellon University
Bachelor of Arts, Biological Sciences, Business Administration
ABOUT SHEPHALIE LAHRI
My drive is rooted in making personal connected health accessible by simplifying our complex bodies into practical insights. Informed individuals take ownership of their health. Despite delivering dependable, clinically accurate information (clinical validity) to our doctors and patients, the challenge lies in conveying its significance right now (clinical utility). That is why I’m committed to making personal digital and diagnostic data friendly and actionable. This is a key theme through my 13+ years in healthcare. At Natera, I launched a $76M transplantation business unit and expanded markets for mature brands, including the now number one non-invasive prenatal test. To do so, I led cross-functional teams to educate patients, doctors, health plans and employers, while shaping product roadmaps driven by customer feedback. Prior to Natera, I was selected to start PwC’s Healthcare Innovation Incubator to create and scale service offerings for Fortune 500 clients to stay relevant and uniquely engage with their customers on the healthcare trends of today. Specialties: go-to-market, product marketing, marketing communications, branding, launch leadership, market research, competitive analysis, brand management, joint business relationships, due diligence, commercialization, market access, partnerships, marketing strategy, go-to-market strategy, customer insights, strategic planning, team leadership, digital health, diagnostics
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