Hema K.
Marketing Manager @Natera
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WORK HISTORY
Marketing Manager @Natera
Los Angeles, CA, US
Tackled the challenge of improving diabetic ketoacidosis (DKA) management for patients by bringing the world\'s first saliva-based ketone monitoring technology to market. Led comprehensive market research to identify a $2.2 billion global market opportunity and unmet patient needs, which guided product development and marketing strategies. Established key performance indicators (KPIs) for data-driven decision-making and collaborated closely with scientists and product teams, managing a $1.1 million NIH-funded marketing budget. These efforts culminated in the creation of a patient-centric, groundbreaking product that revolutionized DKA monitoring.
EDUCATION
University of California, Berkeley
Bachelor's degree
ABOUT HEMA K.
UCLA Anderson MBA
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