Shelli Clark
Director of Marketing @Stella Automotive Ai
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WORK HISTORY
Director of Marketing @Stella Automotive Ai
As the head of marketing for STELLA Automotive AI, I led high-growth marketing and branding strategies to scale revenue, amplify brand presence, and optimize demand generation for business success. I specialize in developing high-performance marketing programs that deliver measurable results and elevate industry recognition. Increased digital lead generation by 46% YoY, leveraging data-driven strategies and multi-channel campaign execution. Achieved a 53% conversion rate from trade shows and events, maximizing industry exposure and sales pipeline impact. Launched a new brand and website, increasing online traffic and engagement while reinforcing STELLA’s market presence. Led executive thought leadership initiatives, securing keynote speaking opportunities and high-profile media placements that positioned STELLA as a leader in automotive AI. Managed marketing budgets and resources, ensuring optimal budget allocation across digital, advertising, and event marketing to maximum ROI. Increased industry visibility by securing 13+ press placements in top-tier automotive publications.
EDUCATION
Kirkwood Community College
Associate of Accounting, Accounting
Emporia State University
Accounting
SKILLS
ABOUT SHELLI CLARK
Here\'s what most marketing leaders don\'t tell you: the best marketers didn\'t start in marketing.I spent my first years in automotive tech on the operations side, implementing CRM systems inside dealerships, building training programs, and scaling teams from 8 to 55 people. I learned what moves the needle in automotive.That foundation taught me how to bring order to chaos.Throughout my career in automotive, from working inside dealerships to leading marketing for SaaS and AI companies serving them, I\'ve led marketing that doesn\'t just look good. It delivers results sales can use. I\'m passionate about connecting customers with technology that drives their business forward, and I\'ve supported multiple product lines for national brands.At STELLA Automotive AI, I built our brand marketing from the ground up and drove 46% year-over-year growth in qualified engagement. I positioned our executives as AI thought leaders at NADA and secured coverage in Automotive News. Our trade show conversion rate hit 53%, double the industry average. I also created co-marketing with OEM partners like GM and FordDirect that gave us credibility we couldn\'t have bought.At VinSolutions, I led a team of five marketers and cut costs by $195K (20%) while improving performance. I negotiated better vendor deals, brought work in-house where it made sense, and built repeatable processes that let marketing scale. We lifted email open rates 12% and conversions 10% through marketing automation, and I gave leadership real visibility into what marketing was actually delivering.I combine strategic vision with the operational depth to execute it. I can develop the big-picture strategy and build the systems that make it work.I\'m looking for my next VP of Marketing or Head of Marketing role in automotive SaaS or B2B tech where I can bring both strategy and execution to scale marketing that drives revenue.If you\'re building something in automotive technology and need a marketing leader who can see the big picture while executing the details, let\'s t••••••••@me.com |(91••••••45 Mantra: Do what is right even when no one is looking.
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