Shelley Fontaine
Marketing Program Manager @Intuit
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WORK HISTORY
Marketing Program Manager @Intuit
San Diego, CA, US
Marketing Program Management for TurboTax - PS Online Advertising/Direct Response Channels - including Holistic Display, Paid Search, Social Media, Brand Advocacy, Email and Direct Mail campaigns. Define clear, streamlined processes, owners and timelines to deliver plans
EDUCATION
San Diego State University
Master of Business Administration - MBA
California State University-Fullerton
Bachelor of Arts - BA
Northwestern University - Kellogg School of Management
Consumer Retail Marketing
ABOUT SHELLEY FONTAINE
I am a results driven Product Marketing Manager with exceptional track record of bringing award winning products and solutions to market. My expertise is in leading cross-functional teams to develop and manage market leading consumer and business products. I have experience in all phases of the product life cycle including customer insights, branding, messaging, product development, go-to-market and channel strategy. My inclusive leadership style is adept to earning trust and respect across the organization. I\'m an effective communicator that fosters strong collaboration and commitment to partnerships, mentorships and a positive attitude. Additional relevant experience: Operations Planning | Procurement | Supply Chain Management at Hewlett-Packard and General Dynamics. Some key highlights below. AREAS OF EXPERTISE • Integrated Marketing Strategy | Strategic Communications • Customer Insights | Positioning | Branding • Digital Product Marketing | Cross-functional Leadership • Business Development | Financial Analysis | Budget Management • Program Management | Coaching and Development SELECTED HIGHLIGHTS • Successfully managed over $275M printer portfolio receiving Director’s Award for Excellence • Led cross functional launch teams to deliver new products and innovations including HP Tango, the world’s first smart home printer controlled entirely by your voice or smartphone, and HP Sprocket smartphone printer, both hit #1 market share in category and achieved 5-star app ratings in Google & Apple App stores • Drove marketing strategy and GTM plans for HP’s first Cloud Storage and Content Management Solution for small and medium businesses, ensuring a seamless online to offline experience. Launched HP’s first business printer with apps that provided quick access to web content and data integration into SaaS online applications like QuickBooks and Excel. • Developed communication strategy for HP ePrint solution –“Print from Anywhere”, which remains a key mobile print message in 2020. Developed a new brand architecture and positioning for HP’s Lifestyle products and a new naming structure for core and derivative products. • Developed Nationwide Procurement Card Program. Coordinated with HP Operations, Internal Audit, Treasury, and Finance to re-engineer procurement process. Generated >$2 million cost savings annually.
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