Shelby Frenette
Digital & Social Marketing Strategist @Social Media Ads That Work
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WORK HISTORY
Digital & Social Marketing Strategist @Social Media Ads That Work
Boca Raton, FL, US
EDUCATION
University of Massachusetts Amherst
Bachelor's degree
University of Massachusetts Amherst
Bachelor of Science - BS, Exercise Physiology
University of Massachusetts Amherst
Bachelor's degree, Kinesiology and Exercise Science
University of Massachusetts Amherst
Bachelor's of Science
Cornell University
Digital Communication and Media/Multimedia
SKILLS
ABOUT SHELBY FRENETTE
I lead cross-functional teams, coordinate production processes, streamline operations, and implement AI solutions whenever appropriate.As a wellness-focused professional with experience spanning exercise physiology, marketing, hospitality, and travel business development. My career has centered on helping people improve their lives through better experiences, stronger engagement, and smarter strategy.With a background in exercise science and human performance, I understand the importance of movement, health education, and sustainable lifestyle habits. I pair that with hands-on expertise in social media marketing, brand strategy, paid and organic campaigns, event promotion, and revenue-focused business growth. I have successfully led digital marketing initiatives, managed budgets with a strong focus on ROI, built vendor and client relationships, and contributed to revenue growth exceeding in a single quarter. I also bring strong design and content skills, with experience using platforms such as Canva, Adobe InDesign, Snappa, Snagit, Google Analytics, and Google Ads. My passions and experience lie in health, wellness, marketing and travel to create experiences that are not only engaging, but meaningful. Whether supporting business growth, wellness education, or customer experience initiatives, I enjoy building strategies that help people feel better, live better, and interact more deeply with the world around them.
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