Shelby Ruelas

Marketing Specialist @US Mortgage Corporation

Plan, execute, and manage multi-channel marketing campaigns, including email, social media, website content, paid advertising, and print materials.• Craft compelling messaging and tailored content for various customer segments, emphasizing the benefits of US Mortgage products.• Monitor and analyze campaign performance using analytics tools to measure ROI and adjust strategies for optimal results.• Conduct thorough market research to identify trends, target demographics, and competitor activities in the real estate and mortgage sectors.• Analyze customer data and behaviors to inform and refine targeted marketing approaches.• Maintain and update the company website with engaging and informative content, including blogs, mortgage calculators, and other resources.• Develop and implement social media strategies to enhance brand visibility and engage with potential homebuyers across platforms like Facebook, LinkedIn, and Instagram.• Design and implement lead capture forms, landing pages, and campaigns to generate qualified leads.• Maintain and optimize the company’s Customer Relationship Management (CRM) system to ensure data accuracy and effective tracking of marketing campaigns.• Create lead nurturing strategies to guide prospects through the mortgage process.• Partner with loan officers to support their marketing needs, including lead qualification and pre-qualification initiatives.• Develop marketing materials and campaigns to enhance sales efforts and promote events.• Ensure cohesive brand messaging and visual identity across all marketing channels.• Create and manage creative assets, design elements, and content to support marketing campaigns.