Shelby Foley
Marketing and Communications Manager @The Vancouver Club
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WORK HISTORY
Marketing and Communications Manager @The Vancouver Club
Developed and executed a marketing and communications plan aligned with the board\'s strategic vision for the Cub-Led cross-functional teams to develop marketing programs that drove member retention-Collaborated with the sales team to create lead-generation campaigns-Oversaw and motivated a team of marketing professionals-Implemented new operational processes to create department efficiencies
EDUCATION
BrainStation
Diploma, Digital Marketing
BrainStation
Certificate , Social Media Marketing
ABOUT SHELBY FOLEY
When I was a kid I loved fairytales, and as I grew my love of books continued. I was consumed by stories of fictitious quests, magical creatures, and strong characters. As an adult, literature still interests me but so does history, movies, and podcasts. I’m fascinated with story-telling in all forms - the authentic human emotions that arise, the archetypes that have stood the test of time, and the genuine connections people have to them. One might not think that could sprout the seeds of my career, but it did. With a knack for storytelling, an intellectual curiosity, and a love of research, I was destined to become a marketer. I enjoy problem-solving; brainstorming and crafting creative solutions others may not have concluded, conducting thorough A/B tests, and utilizing persuasive copywriting. As a results-driven marketing and brand expert, I craft omni-channel strategies that help brands create connections with their target market, and reach their goals. Ultimately - I help companies grow by building trust with their audience.
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