Sheila Pandya
Group Marketing Manager @leaf HOSPITALITY
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WORK HISTORY
Group Marketing Manager @leaf HOSPITALITY
GB
Leading the marketing operations across leaf’s growing portfolio of full and focused-service hotels, events venues, restaurants and bars.
EDUCATION
Digital Marketing Institute
DMI Professional Diploma
SKILLS
ABOUT SHEILA PANDYA
Commercially driven head of marketing with 15+ years’ experience shaping brands, driving revenue growth, and delivering high-impact campaigns across multi-site hotel and lifestyle portfolios.I specialise in translating brand strategy into commercially effective marketing that drives demand, enhances guest experience, and supports business performance. My experience spans both global brands (Hilton, IHG, PPHE Hotel Group) and independent/lifestyle concepts, giving me a strong understanding of how to balance brand standards with local market activation.Currently leading group marketing at leaf HOSPITALITY, I\'ve built the marketing function, delivering integrated campaigns across digital, CRM, partnerships, PR and on-property experiences. I work closely with sales, revenue and operations teams to align marketing with trading priorities and maximise ROI across the portfolio.Key strengths include:• Multi-site marketing strategy and execution• New hotel openings and brand launches, including venues, restaurants and bars• Partnerships and commercial collaborations• Integrated campaigns across digital, PR and experiential events• Team leadership and cross-functional alignmentCareer highlights include launching multiple high-profile hospitality venues, generating significant incremental revenue through strategic partnerships, and leading brand repositioning projects across complex portfolios.
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