Shefali Thool
Business Development Analyst @Norstella
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WORK HISTORY
Business Development Analyst @Norstella
Supported the Business Development team by streamlining lead generation and assignment processes using ZoomInfo, LinkedIn SalesNavigator, and Salesforce. Executed data validation and enrichment of prospect accounts, ensuring clean and segmented data for outreach campaigns. Used Excel (VLOOKUP, PivotTables) for data cleaning, reporting, and tracking performance metrics tied to outreach and conversion. Monitored and executed lead assignment workflows, ensuring timely distribution of qualified leads to the correct sales representatives based on defined criteria. Collaborated with cross-functional teams to optimize tools, workflows, and reporting frameworks that support scalable growth and account targeting strategies.
ABOUT SHEFALI THOOL
Results-driven Sales and Business Development professional with a strong background in…
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