Shefali Kapadia
Managing Editor, Cpg Specialist @Financial Times
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WORK HISTORY
Managing Editor, Cpg Specialist @Financial Times
Direct editorial strategy for B2B publication CPG Specialist, part of the Financial Times, for a specialized audience of executives in the food & beverage packaged goods industry. Serve as brand ambassador, representing the publication at industry events and conferences (see \"speaking engagements\" for more detail). Edit stories daily, ranging from breaking news to video packages to long-form features. Work collaboratively with staff reporters and freelancers to develop stories, from pitch/assignment to final product. Conduct twice-annual performance reviews and set goals for direct reports. Develop and maintain ongoing relationships with companies such as Mars, Hershey, Nestle, PepsiCo, Campbell, Keurig Dr Pepper and more. Interviewed candidates and hired associate editor and senior reporter to form inaugural team for the publication.
EDUCATION
American University
Bachelor of Arts, Journalism
ABOUT SHEFALI KAPADIA
http://shefalikapadia.com
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