David Zepeda

New Business Sales Development Representative @Financial Times

NY, US

As a New Business SDR with the Financial Times Professional team, I lead outreach and pipeline development to expand our professional license subscription base across key markets. I am responsible for identifying and qualifying new business opportunities across three core areas:Education Sector (North America & Latin America): I partner with universities and academic institutions to provide tailored access to FT content that supports curriculum development, research, and global learning.Corporate Sector (Latin America): I drive business development efforts by engaging with organizations that benefit from enterprise-wide access to FT’s award-winning journalism and data-driven insights.Strategic Collaboration with Nikkei Asia: I support the Nikkei Asia team by contributing to the growth of their corporate subscription footprint in North and Latin America.FT Professional subscriptions empower teams with trusted global news, deep analysis, proprietary data tools, and market intelligence that support smarter decision-making, strategic planning, and professional development across industries.In my role, I collaborate cross-functionally with Marketing, Customer Success, and the Nikkei Asia team to align strategies, support campaign initiatives, and execute on quota-driven goals. I utilize Salesforce, Looker, Cognism, and LinkedIn Sales Navigator to manage prospecting efforts and optimize performance. I conduct business development conversations fluently in both English and Spanish.

University of Florida

Undergrad