Sheetal Gandhi

Digital Marketing Executive @SSAFA the Armed Forces charity

Aberdeen, GB

In this role, I have polished my skills in social media management, content creation, and digital strategy. My experience includes managing andgrowing social media accounts, creating engaging content, and analysing performance data to improve strategies, making me well-prepared totake on roles that demand creativity, strong communication, and an innovative approach. My work, particularly in content development andcommunity engagement, shows my ability to connect with audiences and raise brand loyalty, essential for thriving in a socially driven market.Key Achievements:• Grew SSAFA’s social media followers from 0 to 260 on platforms like Facebook and Instagram in just 4 months by curating engagingcontent and enhancing interaction strategies.• Conducted SEO audits that led to the SSAFA Grampian Branch website ranking in the Top 10 search results for 5 key search termsrelated to armed forces support, driving an increase in daily visitors from 50 to 500.• Developed the \"Meet the Team\" blog series which attracted more than unique views per post, increasing time spent on thewebsite.• Orchestrated a digital campaign that resulted in more than 300 registrations for a major fundraising event, doubling the expectedturnout and generating real community involvement.• Leveraged analytics tools to monitor and refine content scheduling across multiple platforms, resulting in 500+ additional dailyinteractions and an increased content sharing rate by 120%.

Ulster University

Msc International Business Management, Business Administration and Management, General

MIT ADT University

Bachelor of Business Administration, BBA International business management