Shay Sheldrick
Manager, Go to Market and Events @Medcan
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WORK HISTORY
Manager, Go to Market and Events @Medcan
Toronto, ON, CA
Lead a high-performing team to execute integrated, multi-channel marketing campaigns and events. • Translate business goals into actionable marketing strategies that drive engagement and growth. • Empower sales teams with impactful tools and deliver exceptional client experiences. • Foster cross-functional collaboration and mentor team members to achieve their full potential.
EDUCATION
Ryerson University
B.Comm, Marketing
Mohawk College
Diploma, Business Marketing
SKILLS
ABOUT SHAY SHELDRICK
Ambitious Marketing Professional with experience in Marketing and Sales in the technology/telecom industry. Highly effective in developing and managing marketing strategies, programs and campaigns. Results driven go-getter who is motivated by relationship building and creativity. Strengths include:· building marketing strategies· lead generation through marketing activities· event planning and execution · communication/writing skills· marketing automation · ability to foster cross functional, reseller, partner and customer relationshipsCore Competencies• Improved sales pipeline within several reseller accounts by 40% and revenue by 50% YOY by increasing channel adoption and partner engagement through various marketing initiatives. • Helped create, manage and launch new partner program and portal to increase touch points and communication with the partner and sales base. • Created a monthly webinar series at SOTI that assists partners and the sales channel sell products and services into different verticals. Sales reps and reseller partners that attended two or more of these sessions increased sales by an average of 70% and the top 5 attendees doubled their sales in the 6 months that the webinar series began.
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