Sarah Shaw
Global Head of Creative @Rab
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WORK HISTORY
Global Head of Creative @Rab
GB
Passionate about crafting and executing bold creative strategies that spark engagement and deliver consistent brand messaging across global markets. I lead with vision and empathy—developing talent through coaching, mentoring, and empowerment—to build high-performing, creatively-driven teams.From visual media and compelling content to copy that resonates, I ensure brand narratives stay powerful, purposeful, and on-point across every channel.Skills: Creative Strategy · Leadership · People Development · Coaching · CIM · PRINCE2
EDUCATION
Chartered Management Institute
Level 7 Award in Strategic Management and Leadership Practice., Organizational Leadership
Prince2
Project Management
CIM | The Chartered Institute of Marketing
Diploma in Digital Marketing, Digital Marketing
Vision West Nottinghamshire College
HND Art Foundation
Loughborough University
First Class BA Hons Visual Communication, Design and Visual Communications, General
SKILLS
ABOUT SARAH SHAW
Dynamic marketing professional with a global track record of leading innovative brand strategies and creative execution across multiple platforms. Spearheading the development of concepts and visual direction that resonate with audiences and elevate core brands, while overseeing content, from photography and film to copy writing and digital communications.Known for championing bold creativity and nurturing collaborative teams, I drive success through clear vision, strategic thinking, and hands-on leadership. With expertise spanning campaign creation, internal and external communications, and project management, I bring ideas to life that connect, convert, and captivate.Core Skills: CMI. Prince2 • CIM • Creative Direction • Brand Management • Marketing Strategy • Campaign Development • Adobe Creative Suite • Project Leadership • Supplier Collaboration • Change & Internal Communications • Content & Advertising • Budget Oversight • People Development
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