Shaun Yzquierdo

Lexus Marketing, Connected Technologies Product Manager @Lexus

Dallas-Fort Worth, TX, US

KEY RESPONSIBILITIES:\\\\nProvides counsel on ways to integrate innovative technologies into new products. Serves as SME to executives to find innovative ways to incorporate current technologies as well as predict and account for future trends in Connected Technologies\\\\n\\\\nLead the introduction of Connected Technologies as a major source of future innovation and revenue for the brand and Company.\\\\n\\\\nCommunicate with leaders from Operations, Marketing, Sales and Customer Services to ensure consistent socialization of new technology products internally and externally.\\\\n\\\\nIdentifies areas where investing and optimizing new technologies will provide maximum return. Delivers compelling cases for development and implementation of technologies based on the following: technology performance, capabilities, and longevity; customer preferences, trends in purchasing patterns, and observed/predicted demand; observable and forecast expenses.\\\\n\\\\nInfluences and supports Lexus strategies for marketing Connected Vehicle Technology products as new technologies are developed — and newer products are anticipated — coordinating with Lexus Marketing National Managers and senior executives to clearly position Connected Vehicle Technology as having tangible and intangible benefits for customers. Ensure that all materials, campaigns, and activations portray Lexus Connected Vehicle Technology products as enhancing the luxury experience of owning a Lexus vehicle.\\\\n\\\\n- Provides support to Training Analysts and coordinate in the creation of robust training programs for all stakeholders. Develops training that help associates anticipate customer questions and position Lexus as the leader in Connected Vehicle Technology.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n