Abishek Bhardwaj
Marketing Consultant @Lexus
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WORK HISTORY
Marketing Consultant @Lexus
Marketing Consultant at Lexus Bangalore, handling Karnataka territory marketing- Executing field promotions, branding & dealership activations- Supporting lead generation, enquiry management & sales conversion- Coordinating with sales teams, dealers & external partners- Ensuring premium brand positioning in the luxury automotive market- Providing market insights and campaign performance inputs
EDUCATION
Guru Nanak Dev University, Amritsar
Bachelor of Commerce - BCom, Accounting and Finance
CHANDIGARH UNIVERSITY
Master of Business Administration - MBA, business analytics
SRPA Adrash Bhartiya College Pathankot
Bachelor of Commerce - BCom, Accounting and Business/Management
ABOUT ABISHEK BHARDWAJ
MBA graduate currently working at Lexus Bangalore, handling end-to-end marketing operations for the Karnataka territory. My role involves executing on-ground field promotions, managing branding and visibility initiatives, coordinating operational marketing activities, and converting customer enquiries into successful sales closures in close collaboration with sales and dealer teams.I actively support lead generation initiatives, customer engagement programs, and campaign execution, ensuring marketing efforts translate into measurable business outcomes. Working in the luxury automotive segment has strengthened my understanding of premium brand positioning, customer experience, and performance-driven marketing execution.Prior to joining Lexus, I gained hands-on experience in lead generation, market research, and marketing campaign planning, along with exposure to financial reporting and data analysis. I have worked with tools such as Microsoft Excel, financial modeling techniques, and data visualization tools to support data-backed decision-making.I am a driven professional with a keen interest in brand strategy, automotive marketing, and business growth, and I strive to combine analytical thinking with creative execution to deliver impact in competitive markets.
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