Shaun Ware
Brand Manager @The Exeter
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WORK HISTORY
Brand Manager @The Exeter
Ownership and delivery of The Exeter’s long-term brand strategy to increase awareness and preference amongst UK financial advisers and consumers, and supporting retention of existing customers. This includes development and oversight of The Exeter’s PR, member engagement, and sponsorship strategies with the delivery of integrated campaign’s supported by external marketing and PR agencies. Until September 2025 the role also included oversight of Corporate Communications.
EDUCATION
MiniMBA
Mini MBA in Brand Management.
MiniMBA
Mini MBA in Marketing.
SKILLS
ABOUT SHAUN WARE
I’m an experienced marketing and brand leader passionate about working with purpose driven businesses that create positive outcomes for their customers, colleagues, and communities. I have a strong track record of delivering measurable growth through data led strategies that increase awareness, enhance customer experience and strengthen brand sentiment. With leadership roles across brand, communications, product, and customer engagement - supported by two Marketing Week Mini MBAs - I’ve built a strategic, holistic view of marketing as a core business function that drives cross departmental collaboration and enables long-term, sustainable growth.I enjoy solving complex challenges and leading empowered, collaborative teams that turn ideas into meaningful experiences. My approach blends insight, creativity, and disciplined execution with a healthy dose of empowerment and fun.I specialise in:• Brand strategy & positioning• Creative development• Campaign execution• Cross channel marketing• Stakeholder & agency management• People leadership.I\'m also a member of The Marketing Society, England (membership #219521) and the Chartered Institute of Marketing (membership #40••••00).Always happy to connect and discuss brand, marketing or leadership. Feel free to reach out if you’d like to collaborate or share ideas - and if I don’t respond straight away, I’m probably driving my kids somewhere or out in a field with the dog. Thanks for dropping by.All opinions are my own.
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